Looking around these days I am reading quite a bit about essentials.
The meaning of essential is: vitally important and absulutely necessary. That’s what the The Collins Concise Dictionary says.
So we better take heed!
At the top of the Paperplus June 2011 mailer I read “My stationary essentials.” On the same page it says also “Look out for my hot basics stationary deals. Great prices on everyday essentials.”
Are you listening?
There is a picture of a pharmacy in The New Zealand Herald Property Report (Monday, June 6, 2011). The pharmacy advertises in big letters “SKIN ESSENTIALS.” You cannot miss the letters almost in the middle of the image.
Are you listening?
In a very old book (1925) called 1000 New Bible Readings the author F. E. Marsh has a sermon outline called “ESSENTIALS FOR THE LORD’S WORK.”
